Viral Videos
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Portfolio Example
Nightshift’s viral video campaigns consisted of a miniseries promoting their nationwide event. Each viral video is created with specific intensions of being mobile, interactive and shared.
“Lollapalooza for millions of hipster-hobbyists.” – Newsweek
Nightshift is the country’s largest touring automotive lifestyle event and the leading influencer in the sport compact car market, and featuring modified cars, drift demos, Freestyle MotoX, dyno runs and bike stunts. The touring festival boasts 21 shows in the U.S. attended by almost half a million auto enthusiasts.