What Makes A Good Webseries?

Currently, webseries are considered one of the fastest growing, and most lucrative aspects of new media. Yet no one has given webseries a definitive scale, direction or even a basic measurement to gauge success.  On a daily basis I filter through dozens of webseries under consideration for television networks, online distributors, and mobile platforms. However it is very frustrating to relate how few webseries are given a standard or checklist for success. Therefore I have shouldered the burden of generating a brief breakdown of a few of the key elements for creating and selling a successful webseries.

1. Production Value

The very first essential is a high production value. Naturally there are exceptions to every rule, but Webseries must be professionally produced. There is no question that content that is created by a group of dedicated professionals is far better received from any corporation then user generated content. High Definition is another step up from the average production which would set you apart. You say you want to kick it up another notch. Get a sound designer or a original soundtrack. Night and day difference in the positive response and potential business development.

2. Duration

A majority of media on the internet is far too long. (I know…I know..one of you is standing on your chair and scream, “What about Hulu?” To which I respond with “Really? Really? Are we going to start comparing apples to oranges AGAIN!”)Many studies have categorically backed the notion of content under the three minute mark is the most effective. Especially for the new media market and most in particular webseries.

3. Genre

Comedy, Horror/Suspense, Drama. These genres are an essential component to creating a successful webseries.  Short form comedy is constantly at the forefront of webseries creation. Generally speaking, it is the also the most attractive. Writing may be palatable, but the timing is typically elongated seemingly so we may be able to bask in the writer/actors comedic genius. Shorter is always better for comedy. Horror/Suspense webseries are now becoming more prolifically due to the artistic credibility which arises from a competent cinematographer. We, as viewers, want to believe in the small screen world. Sadly, scary stories are best told through light.

Creative Team

The brains behind any team is where the strength lies. Its as if you often check under the hood a sleek convertible. Experience of a webseries creative team is crucial. I check for emerging artists with bankable vision. Perhaps the content they currently created is not sufficed for me, but I may be able to utilize them in the near future. Also previous experience is important, but I am always intrigued by recently joining creative forces with distinct different backgrounds or interests. Screen writers made their stake into New Media during the WGA strike. Producer’s Guild New Media Council heavily supports gamers.

Personalities/Talent

Talent individuals are readily beginning to see the advantages of being involved with a webseries. iJustine, SxEPhil, have all joing into the fray. However these are more new media personalities rather then talent as a actor/actress. This does mean they are talentless simply, not able to convincingly perform as another character other then themselves. Excellent first step though. If you are able to cast a personality then go for it. However there are successful talents rising and even crossing from tradional telelvision. Felcia Day at the Guild, even Whoopi Goldberg is gettting involved.

Deal Structure

Who owns the content? What is the criterion for purchase and or license? This is a whole other conversation, but I’ll remain satisfied that I’ve put a nasty bug in your ear. Good. Go read a book or better yet more of my blog.

Marketability

You must create content with not only your audience and eventual fans in mind, but also your paid sponsor or client. Often I am given great quality of content with no real possibility of reaching markets. Anyone who either invests or purchases your content is intently interested in recouping their losses and even making a profit. The easier you make this step