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Why Actors MUST Twitter

Intro Uno (ADD actors can skip this)

Take a trip down memory lane if you will when you first heard about a little somethin’ called “Myspace.”(Believe me there’s a point to the history lesson)

Our “Myspace” was something almost magical. We were able to email, post, pictures, and comment (which in and of itself was nothing too spectacular.) The magic came when we it all worked together, in one place, and did so simply. Yes, Myspace was once infinitely cool. I too once boasted thousands of friends, and a regularly produced teen angst filled blog. (With 30,000 subscribers, which I would die for if they followed me here). Needless to say, I was very content connecting with my friends around the digital water cooler. Then the great migration occurred.

A “Facebook” appeared on the scene for those of us that grew tired of the psychedelic tween Myspace profiles, and lured us into its simplicity. I’ll admit I was hesitant at first. It look a little too simple, and we were able to make more genuine connections. No longer was it about the amount of friends you seemed to stockpile, but rather the quality of the relationship that you shared with friends from long ago or not so long ago. But there came a time when we wanted something easier, faster, and more personal then…

Intro Dos (ADD actors should start here)

Twitter fluttered its way into our hearts.

It has become the newest social network to have all the social media experts raving about its revolutionary ramifications, as if we hadn’t heard the same thing regarding Myspace’s ability to super target advertising to a demographic. Aside from all the mass media press, the Ashton Kutcher punk’n of CNN

What has Twitter done for you? Better yet why MUST actors Twitter?

Excellent question! I’m glad you thought to ask it, and I thought to answer it, and even post a blog about it. Nifty how that works out. Anywho…

I’ll give you five good reasons why…

1. Easy

Seriously, who doesn’t have the time or energy to post ONE SENTENCE every once and a while? Remember, Myspace required that you fill out a lengthy amount of information? Or that Facebook pushes us to suggest friends, and reconnect with everyone in our address book. Twitter? Twitter is content with co-existing with you and all you have to feed it is your name, a picture, a one sentence bio, and a link. Who can’t do that? Twitter is elegant in its simplisity, and forces us to get creative about offering value. Don’t believe me? Sign up, and you’ll be done in less then three minutes.

2. Competition Light

Although, you may be fatigued to hop to yet another social networking site your acting competition is not. Twitter is getting inundated very quickly and seems to be bursting at the seems with techies and pop culture commentators. However there is very little actual creative workers mining and providing a unique actors experience. Believe me I’ve looked. So Why should you be on twitter? Do you really want to fall behind your other actors that are slowly jumping aboard?

3. Real Time News

Twitter has become the place to go for live news, and I’m not talking “Live from the television studio…” I’m  talking “Live from the wing of the airplane that is down in the Hudson.” Twitter is also giving you news about acting workshops, agents, webseries news/castings, and overall film production. Twitter should be at the top of your stack if you are seeking to be the actor in the know. Or you can read the articles at THR.com the following day. Up to you.

4. Fanbase

Myspace has become the home of many musicians, and even a few of them have gone on to international appeal (Arctic Monkey’s). Linkedin is the place where I am able to build my business leads, and generate more business from the corporate world. Facebook I consider the local pub where I go and hang out after work, and is my digital frat house. BUT TWITTER….Twitter is where I live my life hour by hour, and a majority of people would agree with me on that. Twitter allows you to maintain an instant and intimate relationship with your fans. Naturally, Facebook fanpage gives you a bucket to fill, but Twitter allows people to funnel themselves where they would like. Its like a each tweet could be your own personal billboard along the digital highway. Too much? Perhaps…

5. Mentorship

Where twitter allows you to connect “downstream” with those people who may be either learn or use you in some capacity it also allows you to learn something or be  apart of something larger. I am very happy to say that I was one of the first ten friends of Ashton Kutcher, and was able to assist him setting up his account in the wee hours of the morning. Now I follow with earnest interest what he does on a day to day basis at Katalyst HQ, his company. A very unique experience where I was able to be a “mentor” of sorts, if even for a brief moment to help him get his bearings in the Twitter world, and now I have become a fan and simply observe. Simply put, Twitter allows you to reach out to people and connect with those people whom you would normally not.

On another occasion, I happen across Steve Agee of The Sarah Silverman Show. I had recently become a stark raving fan, and asked him several questions which . Surprisingly, he answered! (And made my week) Twitter removes those barriers we would normally confront in any other digital frontier.

Conclusion

I’m sure there are other reasons, and feel free to add to my meager list. I have got to run. Literally…the gym is my new thing. Run two miles, lift a few weights, and come back here with a half pint of Ben & Jerry’s Half Baked to tell you all about it. Peace ma peeps.

Michael Levine, Howard Bragman, Tony Hirsch, and Michael Murray Networking

I have been invited to share the Hollywood Networking stage for a panel “Branding Strategies for Success” on January 28 with some of Hollywoods biggest names in public relation.  I have read their books, and am eagerly anticipating engaging them onstage. I would love to see you guys there! Also if you have been or are currently enrolled in one of my classes contact me and you will recieve a discount! Heres some more vitals for the event. (THANK YOU SANRA PAYNE!)

What Is It?

The Hollywood Networking Breakfast® is a fun, very popular monthly event, which has proven to be an exceptional and crucial networking vehicle for entertainment industry professionals, and was even recently named The Best Networking Event in L.A. by Backstage West, in its “Best in L.A.” issue.

Who Attends?

Hollywood’s top talent! The event attracts multicultural creative and production talent from the film, television and music industries including a diverse group of writers, producers, directors, development/production execs, agents, managers, casting directors, entertainment attorneys, financiers, actors and others at various levels of experience and achievement. Our attendees have come from the studios, network television, independent production companies, WGA, SAG, Women In Film, IFPWest, Nosotros, and Cape.

Who Speaks?

Some of Hollywood’s players and professionals including Academy Award®, Emmy Award®, Golden Globe, Directors Guild and Peabody Award winning producers, directors, writers, and others such as: Mike Medavoy, Garry Marshall, Laura Ziskin, Tom Ortenberg, Lynda Obst, Dayna Kalins Bochco, David E. Kelley, Wes Craven, Marta Kauffman, Chris Moore, Thomas Carter, Reuben Cannon, Melissa Gilbert, Henry Winkler, Kevin Hooks, Marty Katz, Moctezuma Esparza, Paris Barclay, Thomas Schlamme, Jeremy Zimmer, George Tillman & Bob Teitel, Tom Arnold, Michael Grillo, Bo Zenga, Roy Campanella II, and many others. (see Past Speakers)

How Can I Go?

  • Cost : It is $40 per person for a reservation and a great breakfast. (Discount available)
  • RSVP : Space is limited to 100 people for a more intimiate atmosphere.
  • Located : Beverly Hills Country Club, (Directions , Location).
  • Parking : Parking is available, free of charge, in the back lot, located on Patricia, behind the tennis courts; valet parking is available for $4.00.
  • Time : Check-in starts at 7:20 A.M. The breakfast begins at 8:00 A.M. and lasts until approximately 10:30 A.M. At the Beverly Hills Country Club,
  • Rules : See Guidelines.

Who Is Speaking THIS MONTH?

HOWARD BRAGMAN, Founder, Fifteen Minutes, Inc. - Bragman founded a strategic media and public relations agency, Fifteen Minutes, in 2005.Bragman is a nationally respected crisis counselor and has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death. (Also many more.) Bragman has written bylined articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on  Oprah, The Today Show, CNN, ABC, CBS, NBC, MSNBC, CNBC, Fox and E!, as well as in hundreds of national magazines and local newspapers.

TONY HIRSCH, Founder, Famous Partners, Inc. – Famous Partners creates and manages joint venture initiatives principally with celebrity and media properties. Famous Partners creates the brand and runs the business for the celebrity applying the disciplines of brand development and the execution of a clear business vision like that of a major corporation. Coca Cola, Sprint or Nike and utilizes their star power to build a brand that they own and control. Tony has translated his expertise in brand building for corporations such as HMV, Virgin, Time Warner and Firestone Walker to brand building for celebrities and other media worthy properties.

MICHAEL LEVINE, Founder, LCO, Inc. – With more than 26 years experience and having worked with some of modern society’s biggest names and companies, Michael Levine is the founder of LCO. As the author of 19 books, including Guerrilla PR – considered the most widely used introduction to Public Relations in the world – Levine is an industry expert who is frequently called upon by national media to provide PR insight into topical news and events. Called by USA Today, “one of Hollywood’s brightest and most respected executives,” Levine has been responsible for public relations campaigns for, among others, Michael Jackson, Barbra Streisand, Demi Moore, Michael J. Fox, Jon Voight and Suzanne Somers. His clients have run from movie & TV stars, to sports heroes, to music figures, comics, producers and multi-national corporations.

I hope to see you there!

Twitter Pitfalls and Ladders

Twitter has rapidly become the center of our social media selves. The micro-blogging site has risen through the ranks of relevance from a select few kings of nerdom to being called home by celebrities such as Ashton Kutcher, and Demi Moore. Despite questions regarding its business acumen, or even its long term benefits, Twitter’s pop culture placement is only now becoming evident. Many questions then must be explored such as how can someone avoid looking like a fool and rather attempt to cultivate a valuable community? Well, I do not have every angle planned out, but this is what I have learned recently through personal experience or taught by a fellow sojourner of the Twitterverse!

Pitfalls

Conversation : Relegate your lengthy conversation to direct messages. Why? You may turn off some of your followers due to the fact that you are constantly speaking to others regarding issues that they have no clue about. It is as if they are eavesdropping on an inside joke or a private conversation. You begin to alienate the masses quickly, while becoming close to a select few.

Pigeonholed : Take a minute and glance through your most recent tweets. Do you find yourself pigeonholed and only revealing a specific portion of your personal or business life? You could be coming off very monotone. Or are you engaging, approachable, and informative?

Pansy : Don’t be pansy, say something! So often I find myself following a genuinely interesting person who seldom says anything out of step with pop culture topics. Engage people! Even from other points of view. I received more RT and conversations due to my one tweet regarding my pastor literally baking a cake of cow manure to illustrate the hypocrisy of the Christian church covered by a thin sweet covering of “christianese.” Make a stand for something, anything. Don’t be a pansy.

Ladders

Schedule: I was most recently made aware of “Follow Fridays.” Essentially on Friday you offer up whomever you have most recently discovered and have enjoyed following throughout that week. I stumbled across this as one of my followers was proud to announce that they had been recommending me. I was flattered, and was then able to return the favor. We had successfully introduced the other into their respective community. Its very much similar to the “grandfather phone call.”

Routine : I have created a short routine for myself consisting of topics I love to cover. I prefer giving film quotes and having my followers guess. I find my audience enjoys seeing pictures of the studio lots that I visit on a daily basis. Find out what your audience likes, and give ‘em more of it. A routine does not mean you are predictable, rather reliable.

Pictures & Hashtags : I can not recommend Tweetie enough! I love this application for its reasonable price, as well as for its simplicity. It has revolutionized how often I post pictures. Previously this was a cumbersome task for my iPhone and I to accomplish, which is why I avoided it. Tweetdeck also makes hashtags simple enough to use frequently. These simple tools enrich your audiences experience and connection with you.

Conclusion

Twitter is a very powerful tool which we are constantly attempting to better utilize for our businesses as well as our personal lives. I’m sure I missed a pitfall or two. Feel free to add to this with your own unique experiences. How do you use Twitter? How do you think you can improve your usage?

Beginning Your Blog

Blogging has offered the opportunity for any and all to have their voices heard. How pleasantly inspiring, and yet depressingly daunting of a challenge! Many of us desperately want to join the blogosphere for whatever reason, but somehow it seems a unattainable goal. We want to build and maintain an excellent blog that is the envy of others in our field, but where do you start? Better yet, once I do get started how to I continue to grow and deliver great content? There are several major blogging stumbling blocks I am constantly asked by the beginner blogger that I would like to take the time and address. Here are a few thoughts on how to not only jump start your blog beyond these obstacles, but also upward to blogger stardom.

“What Do I Write About?” (Reading Rainbow)

You know you need to be involved online, and want to start a blog, but you really don’t know what to write about. A very simply place to start writing is by watching reading rainbow. Better yet just read. Always read other respected blogs by thought leaders in your field. A successful writer and therefor blogger begins with an avid reader. Find these thought leaders blog’s and discover their blogrolls or who they personally recommend. Following this simple tip can add an exponential amount of excellent reading. I just bulked up on my new media marketing by adding 20 more excellent blogs. Earmark time to read these blogs. Religiously.

“How Do I Start My First Blog?” (The Curse of the Blank Page)

Many would agree that the most difficult part of created a blog is its beginning. Staring at a blank screen waiting for inspiration to strike simply isn’t enough. However there are several steps you can ease yourself into getting your blog up and running. Or rather walking. You must walk before you can run. Begin to counter this curse by simply writing. Write short sentences, and do not get hung up on punctuation or grammar just yet. Write often throughout the day to see what schedule works best not only for you, but find out when your brilliance may strike. Authors have different times of days to prefer writing, even different environments. Most important write. Write? Write. Write! Also, do not begin with a title and write regarding the title. You are limiting your horizons. Simply right within your flow of consciousness, and if other issues arise address those as well. You can always create this other topics into other blogs. Simply write. You need to begin to exercise and train your mind and body into writing.

“Where Do I Start?” (All Dressed Up With No Place To Go)

You have gone through all the trouble of setting up your blog and its associated services, you’ve even had a few false starts, but nothing your writing “is coming out the way you want it to.” Many people know what they want to say, but don’t know the best way to say it. Its as if you are all dressed up with no place to go. Perhaps your are not connecting with an authentic yet personal authors voice? Or you are more of an idea person that struggles with the follow through? Maybe you are a perfectionist finding it hard to let go. There are a few ways around this. First, give yourself rules to blog by. Are you going to finish this blog in one sitting, are you going to let the idea fester for a week before you commit “pen to paper.” Perhaps your beginnign place is backwards. Try to find a picture to help convey your thought which will create forward motion. Maybe your opening or topic sentence is too narrow not allowing you to really think far into the topic. Tinker with your workflow and rules. Whatever your rules are stick to them. This will force you to move beyond your problems if by nothing else then by sheer brute force.

“Seriously, I’m Not A Good Writer!”

Luckily, for you bloggers are not necessary good writers more of a good, clear conversationalist. Have an open mind, and be flexible regarding what you are not. The concept of your blog or given topic is a fluid one. You are attempting to establish yourself as an author so don’t put preconceived notions upon yourself regarding your deadlines, authors voice or any other hindrance. Simply remember to constantly write, rewrite, and write some more. Your new to it. Realize your position as a beginner and cut yourself some slack, but do not become lazy. You can always recommit, and begin again. There is no sense in burdening yourself. Never get discouraged. Simply remain open minded.

“I’m Stuck In A Rut!” (Writers Block)

Writer’s block has spelled the end of even more prominent writers then yourself, so how do you avoid this? It is easiest to keep several topics in the preproduction phase. This will keep you moving on multiple fronts, and assist against writers block. Also this will help you fine tune your topical blogs. Often I begin to blog about a given topic, and it quickly takes rabbit trails which in its own time become their own full fledged blogs. Keep more then one topic going on in your blog. During this time feel free to try several different authors voice through each individaul blog. Don’t become pigeonholed in what you want to do, but rather what you are. Feel free to attempt different methods of witting a blog. Simply save it as a draft, and continue building upon it when either new ideas come to you, or to revise it at a later date.

“No One Reads My Work!” (Open House Launch)

Often we are fearful of investing time, effort, and money into creating a blog which no one reads or appreciates. This can be avoided through a bit of extra leg work and publicity. Now that you have successfully create a few introductory blogs, through your multiple blogs, you are able to throw a “digital house warming party.” Announce to all of your social networks, groups, or associations about your new blog. They may have a vested interest either in you or your given blog topic. Your introductory blogs will acquaint them to with your work, and encourage them to come back. It is important for you, of all people, to feel as if you have successfully introduced yourself into the online arena. Even if it is only a small splash with a few friends. This validation and encouragement is a great beginning.

“How Do I Get Better Then My Competition?” (Blog Envy)

Never be jealous of another persons online success. Often it take more time and effort then most realize. Rather attempt to lead and cultivate your readers. Quality over quantity. You can only lead, by beginning to follow. Do not simply envy other persons blogs, read their blogs, and learn from them. Always attempt to connect with its author and/or community. This begins a crucial networking cycle which may become useful later on in your blogs life. Perhaps you will be able to interview its author regarding a spotlighted topic on your blog, ask him/her for critical feedback, or even be able to cross pollinate with their existing community. There is no downside to reading and interacting with your role models. Most are kind enough to take the time. You may even be able to make a mentor or two.

Conclusion

Hopefully these few ideas will be able to spur you onto creating your own blog. Remember to continually be reading and writing. Many do not begin with a talent for writing blogs, but luckily for most of us talent is never enough to succeed. It takes a healthy measure of dedication and passion.

Feel free to add to this list, or expound upon it!

Mixer Networking 101

I most recently had the pleasure of being invited to the Producers Guild of America’s New Media Council. (For those of you acronym prone thats the PGA NMC.) I must say I was most impressed with the overall organization, beneficial industry contacts, health benefits, and tasty treats.The event was orchestrated by two newfound friends, Susan Zwerman and Alison Savitch.
While there I had an interesting discussion with several other webseries creators regarding the intent and benefit of social mixers. We came up with the following short form list to help all those entering into the social underworld of new media how to network. Feel free to add to this list to your hearts content.

1.  Scout : Scan the room, and identify the persons you would like to speak before the night is out. Perhaps it is a popular web or television star, producer, or agent that you recognize. DO NOT approach these people first. You need a bit of time to practice your pitch. Everyone from professional athletes to musician need time to prep and warm up before they knock it out of the ballpark or take their place on stage. Why should this be any different for those pitching their profession?

2. Network : This may seem like an over simplified step considering you are at a social event, but you will be surprised at how many people attend a mixer and talk to only one or two people. Remember this is like speed dating. Make a great first impression, get an overall understanding of who they are and what they do, and move on to your next person. They may be your next best friend. I have several now, and they all started out as strangers. Don’t be afraid.

3. Pitch : I have heard thousands of pitches over the course of the years, and the most impactful pitches are passionate, informative, but most importantly SUCCINCT. Your pitch should consist of only a few sentences, ending with a call to action. Stay on target, cover the basic information. Avoid false starts and rabbit trails. Don’t forget to smile. Remember you like what you do! No one wants to work with a Negative Nancy. How do you perfect this pitch, you ask?

Pitch Tip #1 – Begin by practicing your pitch even before you leave your car. Remember to actually say it out loud. It may feel strange, but you will be able to catch your verbal fumblings and ramblings faster. One attendee stated she forces himself to say it 7 times. Each time slightly different and she picks the one she likes best. It’s somewhat similar to actor’s rehearsing.

Pitch Tip #2 - Next try your pitch on the greeter at the front door. These persons are naturally friendly, and have waded through everyone that has already pitched them. Follow up after you are done, and ask them if they need clarification. Finish by asking, “Who else is here that you think I should talk to?” They will point you in the right direction. One of my best leads last night was Greeter Drew, a Post-Production Supervisor at Fox.

Pitch Tip #3 – Before you go and pitch to the few persons you REALLY want to talk to take a brief moment, and perfect your final prep pitch. Waiters/Bartenders. Every mixer wouldn’t be complete without one. Some of the best critiques I received have been from waiters. If you can inform an innocent bystander with you and your profession, especially given they are unfamiliar with you turf, then you are well on your way. Besides that they may reward you with tasty good treats. (Last nights food was delectable. I still crave those pot stickers.

4. Communication Etiquette : Current pop culture topics are always great conversation starters. Its a lonely place to be the only one standing around with no clue what happened in todays news. Avoid inflammatory topics as much as possible. Religion and politics very quickly parts the room, and you don’t want to be caught in awkward silence from an easily avoidable slip-up. Also make sure you do not interrupt another persons conversation. Very irritating, and a horrible first impression. I overheard somewhat of a heated argument regarding the recent election. Does it really matter right now at that moment? Probably not.

5. Enjoy Yourself! : The reason mixers are thrown is to build a sense of camaraderie and friendship between people of similar interests, not to mention the networking benefits.  Bring a camera take plenty of pictures of you and your new found friend. Upload them to your social network and give them a reason to stop by for a follow up visit.

Conclusion

Hopefully this has been either an eye-opener or a refresher course for you on how to not only survive, but thrive in this social media world. Thank you once again to Susan and Wendy for throwing a great mixer! Feel free to add any comments, rants or raves, anecdotes or accolades from your mixers. Enjoy.

Improve Your Hosted Webseries

Fortune 500 companies and even small independents typically ask me the same question first. “How do I improve my hosted web series?” The answer is cryptic, but simple. “Kill Your Babies”

Now before you round up the posse or look about for torches and pitchforks, what the sentiment is meant to convey is just this. “Kill your pet project or personal interests for the sake of the overall benefit of your program.” I know. Awkward catch phrase, but blame Scorsese.

Normally, the firstborn child which should be killed immediately is YOU! Your ego, self-interest, and ulterior agendas must be sacrificed if not aligned with the programs vision and goals. Let’s face it. Our very favorite topic is normally ourselves. The most painless beginning point for all of us narcissistic babies is the “Jump Cut.”

Essentially, jump cuts omits your verbal wanderings, mistakes, or misinformation in a quick and simple fashion. This is utilizes by several of today’s most prominent online personalities

Jump Cut Pros

  • Easy: Simple to do, and can be modified even further with a few snazzy sound affects or layering.
  • Efficient: It progresses your story with minimal effort. Adds an “effect” to your low/no budget production.
  • Cover-Up: You don’t have to be a “One Take Wonder.” Just cut the crap out. No stress involved.
  • Accepted: It has now become widely accepted means of storytelling. “Requiem for a Dream” is to be thanked.

Jump Cut Cons

  • Overused: This technique has over flooded the online storytelling, and as a result we have gotten lazy.
  • Magic Bullet Mentality: Jump Cuts is an aesthetic choice, NOT a plot point. It will not cover poor writing.
  • Amateur: There are other more appealing and professional edits that can usually better communicate.

Quick Tutorial (Larry Jordan)

  1. Open your editing program. Import your footage. Lay it out in your timeline.
  2. Browse your footage for the break in your story. Remember to leave a few handle frames.
  3. Cut the unwanted footage out. Reconnect your video stream, leaving no gap.
  4. View your magic. You should now see the video “stutter” or “jump” without your blunder.

Success Story

Epic-Fu is the best.