Author Archive
Six Ways To Start A Blog
There are several different types of blogs, and all it takes is a launching point. Start with these, and see where your mind wanders.
- Opinion Blog : When I look/remember this ____, I think we need to ____.
- Rant Blog : Enough!!! . . .
- Observational : I was talking to my friend the other day and we agreed ____.
- Philosophical : I would like to see our industry/career go in ____ direction.
- Community Engagement : I think that we should___. Your thoughts?
- Industrial Commentary: All this talk about Conan, I think that_____.
Obviously, the lines can bee blurred between them, but the point is to read your ramblings, edit into a purpose, and post for the benefit of your readers.. Remember practice makes perfect, and you may need to just begin and you will refine your blogs voice and purpose as you develop. Happy Blogging!
Twitter And The Top 15 Bollywood Actors
Follow the biggest bollywood actors and celebrities caught by the Twitter bug. Here is a list of the 15 popular Bollywood actors with real official Twitter accounts and actively tweeting on Twitter (in no specific order). Follow the bollywood actors twitter list to follow them all in 1 click.

Shahrukh Khan – Twitter Bio: none.
so goodnite my friends and pray that all of us have an imperfect life full of happiness…cos perfection is unattainable..happiness is easy. about 17 hours ago
Shahid Kapoor - Twitter Bio: Actor – Indian Film Industry
so today is radio day visitin all radio stations startin nw ….. with a lovely soar throat so plz b kind enough to ignore about 6 hours ago
Farhan Akhtar – Twitter Bio: The story of a lovable loser Karthik whose life changes with the help of someone who also claims to be Karthik.
Hotel room. 17″ macbook pro. Brain teeming with concepts, stories and dialogue. I love movies! about 9 hours ago
READ MORE
Webseries Casting “ByChance”
Everyone wants a chance in life to live the dream they’ve been working so hard to conquer. Here is a chance to do it! The ‘byCHANCE’ web series contains a variety of short 10 minute stories that never end. The stories are random, the scripts are deliberate and the score is tight. We aim to incorporate various types of people (Businesses, Actors, Artists, Athletes, and YOU!) to participate in this web series. If ‘byCHANCE’, you are selected to be in an episode we will contact you. We promise you that every story will be exciting.
If youre interested send contact info to: bychanceboston@gmail.com
“ByChance” Episode 1
Original Post
The Top 10 Most Watched Web Series, December 2009
Each month Mashable tracks the top ten web video series with partner Visible Measures, and this time they have good news for fans of web TV. December saw the top web series bounce back in popularity after a two-month slump. Actually, they did more than that. READ MORE.
MyModelTalk Webseries Casting
Currently, My Model Talk is casting for a new webseries starting production February 1st! Looking for male in teens/early 20′s, short under 5’8″ preferably blonde and caucasian but taking all resume’s.
Character is a quirky, extremely horny, straight male that people occasionally mistake as homosexual because of certain feminine tendencies as well as his stature, shares a room with his best friend from high school and the two are at each others throats constantly. Auditions are Jan. 20th, more information will be given upon email of headshot and resume, it’s checked constantly so the sooner we hear from you the sooner we can get you information. There is no pay, but if the webseries goes anywhere you’ll continue to be part of it and it will look good on a resume. Shooting schedule is flexible as well to allow you to shoot around your job, we understand people need to work for a living.
PS. I have no direct affiliation with this organization. Simply received the casting call from a friend, and am sharing the news.
American Idol Kris Allen’s Wife Stars in Webseries “The Bloodstone Diaries”
American Idol Kris Allen’s wife, Katy Allen, stars in a new web series called The Bloodstone Diaries from Arksansas-based filmmaker Gerry Bruno.
The pilot episode of a new webseries, “The Bloodstone Diaries,” starring Katy Allen, wife of American Idol Kris Allen. The pilot series titled “Sleeper” then goes live online at TheBloodstoneDiairies.com website at midnight January 8.
“The Bloodstone Diaries,” written by David Koon, is an action-packed thriller about Bettie Lawrence (Allen), a small town girl who stumbles upon a mysterious jewel, The Bloodstone, said to be a conduit that can harness the powers of the universe and has been coveted for centuries by kings and thieves. Bettie, a young woman on the run, becomes the latest in a long line of reluctant proctors tasked with keeping The Bloodstone’s power from those who would use it to bring about the end of the world. As Bettie learns how to use and control its power, while seeking revenge on the men who destroyed her simple life, she must answer the ultimate question: If you could save the world, but die trying… would you do it?
The Bloodstone Diaries: Sleeper from Gerry Bruno on Vimeo. Also an interview with Mrs. Kris Allen
Michael Jackson & Fred Astaires Smooth Crimminal
Michael Jackson’s music video, “Smooth Criminal” owes alot to his inspiration found in Fred Astaire’ “Bandwagon.” It takes a little while to warm up, but you can see the similarities. I was a fan of Fred before I even heard Michael.
“Me At The Zoo” Youtubes First Video
YouTube was founded by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. According to a story that has often been repeated in the media, Chad Hurley and Steve Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen’s apartment in San Francisco. Jawed Karim did not attend the party and denied that it had occurred, while Chad Hurley commented that the idea that YouTube was founded after a dinner party “was probably very strengthened by marketing ideas around creating a story that was very digestible.”
YouTube began as a venture-funded technology startup, primarily from a US$11.5 million investment by Sequoia Capital between November 2005 and April 2006.YouTube’s early headquarters were situated above a pizzeria and Japanese restaurant in San Mateo, California. The domain name youtube was activated on February 15, 2005, and the website was developed over the subsequent months. The first YouTube video was entitled Me at the zoo, and shows founder Jawed Karim at San Diego Zoo. The video was uploaded on April 23, 2005, and can still be viewed on the site, and has accumulated over 1,519,847 views to date.
Webseries Eavesdropping
I love new media. I love webseries. Almost more then I love standing in a long line attempting to gain entrance into a jammed bar to attend a webseries social. The Disneyland ride length entry line was just this side of ridiculous. I had planned on stopping by the meetup for only a short amount of time, and the line nearly detered me from coming.
Obviously, it creates a curiousity as to just what exactly is going on, as well as network while in line. Yes, the line went by fast, but it just seemed as if only two people taking names and markign them off seemed a poor reason to keep people in line for so long.
Bonus: I got to eavesdrop. Yes, I was eavesdropping, and what I heard was either very inspiring or depressingly stupid. Here are a few things I heard in line.
“I am so excited about….”
It was amazing to see a group of excited individuals passionate about their talents and their medium. I was able to speak with Shawn (Creator of Dirty Bomb Diaries) who is possibly the most excitable and interesting writer I have had the pleasure of connecting with over the course of the evening. He was excited about new media. He was excited about his project, as well he should be. It is always inspiring to surrounds yourself with passionate people who are running headlong into innovation.
“This is the year for webseries”
Lets not get too hasty, and make claims that may only prove to depress us as the year moves forward. There is bustling interest once again in new media, and more particularly webseries. Let us claim the year for forward progression. Lets not claim the year for us. Its kinda like a fatties, like me, swearing off sugar. We know we can’t keep it up, but we sure will try.
“Wheres the bar?”
Over there. Yes, behind the 100 people. Yes. Behind. No. You won’t get to it. I tried for over a half hour. You see I’m not against an open bar per say. I worked as a bartender for years at social mixers so I was able to get a front row seat to the madcap traffic. The trick is in the placement of the bars. You must spread them out in the most efficient way. This allows the party to spread out, and allow for more mingling and less hip hugging. I swear about two different people spilt beer on me. It was all I tasted the entire night. Better spread ‘em out next time.
Conclusion
By the time I got home later that I night I realize that my most memorable moments at the mixer were the small ones shared by eavesdropping. So basically I stole a conversation, called it my own, and even wrote a blog about it. Sheesh…Egotistical…
By the way Tubefilter can throw a demn fin party. You should come to the next one.
Any of you ever have any pearls of wisdom gathered from a webseries social?
What Makes A Good Webseries?
Currently, webseries are considered one of the fastest growing, and most lucrative aspects of new media. Yet no one has given webseries a definitive scale, direction or even a basic measurement to gauge success. On a daily basis I filter through dozens of webseries under consideration for television networks, online distributors, and mobile platforms. However it is very frustrating to relate how few webseries are given a standard or checklist for success. Therefore I have shouldered the burden of generating a brief breakdown of a few of the key elements for creating and selling a successful webseries.
1. Production Value
The very first essential is a high production value. Naturally there are exceptions to every rule, but Webseries must be professionally produced. There is no question that content that is created by a group of dedicated professionals is far better received from any corporation then user generated content. High Definition is another step up from the average production which would set you apart. You say you want to kick it up another notch. Get a sound designer or a original soundtrack. Night and day difference in the positive response and potential business development.
2. Duration
A majority of media on the internet is far too long. (I know…I know..one of you is standing on your chair and scream, “What about Hulu?” To which I respond with “Really? Really? Are we going to start comparing apples to oranges AGAIN!”)Many studies have categorically backed the notion of content under the three minute mark is the most effective. Especially for the new media market and most in particular webseries.
3. Genre
Comedy, Horror/Suspense, Drama. These genres are an essential component to creating a successful webseries. Short form comedy is constantly at the forefront of webseries creation. Generally speaking, it is the also the most attractive. Writing may be palatable, but the timing is typically elongated seemingly so we may be able to bask in the writer/actors comedic genius. Shorter is always better for comedy. Horror/Suspense webseries are now becoming more prolifically due to the artistic credibility which arises from a competent cinematographer. We, as viewers, want to believe in the small screen world. Sadly, scary stories are best told through light.
Creative Team
The brains behind any team is where the strength lies. Its as if you often check under the hood a sleek convertible. Experience of a webseries creative team is crucial. I check for emerging artists with bankable vision. Perhaps the content they currently created is not sufficed for me, but I may be able to utilize them in the near future. Also previous experience is important, but I am always intrigued by recently joining creative forces with distinct different backgrounds or interests. Screen writers made their stake into New Media during the WGA strike. Producer’s Guild New Media Council heavily supports gamers.
Personalities/Talent
Talent individuals are readily beginning to see the advantages of being involved with a webseries. iJustine, SxEPhil, have all joing into the fray. However these are more new media personalities rather then talent as a actor/actress. This does mean they are talentless simply, not able to convincingly perform as another character other then themselves. Excellent first step though. If you are able to cast a personality then go for it. However there are successful talents rising and even crossing from tradional telelvision. Felcia Day at the Guild, even Whoopi Goldberg is gettting involved.
Deal Structure
Who owns the content? What is the criterion for purchase and or license? This is a whole other conversation, but I’ll remain satisfied that I’ve put a nasty bug in your ear. Good. Go read a book or better yet more of my blog.
Marketability
You must create content with not only your audience and eventual fans in mind, but also your paid sponsor or client. Often I am given great quality of content with no real possibility of reaching markets. Anyone who either invests or purchases your content is intently interested in recouping their losses and even making a profit. The easier you make this step
How To Sell A Webseries
Webseries are currently being hailed as the savior of new media. Why? Well, it brings Hollywood legitimacy and stardom along with a very welcomed financial freedom for all involved! Right? Wait. Is this really true? Webseries may be popular, but can I be truly profitable? I’ve created my webseries, but how can I sell it? What can I expect them to ask? I have included a list of questions I like to ask when considering purchasing a webseries. Keep in mind every interview is different but there are a select few questions that remain the same.
1. Tell me about yourself?
Pop Personality Quiz! I always begin by giving them an open ended question to gauge their personality. Please don’t be boring. Do NOT begin with your content or your business. This will come later on the conversation. Discuss your interesting hobbies, interests, my secretaries outfit, the current market change, your crazy aunt Lil who gave you the gout last week. Anything to engage me. Sell me on you. If I like you, you have a better chance of me being more interested in your project. Jeffory Gitomer is a prophet on the topic.
Tip : Actors Casting Sessions are the best training ground to work on your personality pitch under pressure.You have less then a minute to make a lasting, and meaningful connection with a important industry contact. These casting sessions are free in the form of “cattle calls.”
Recently, a potential network client and I had very good initial meeting, he ended the conversation very enthusiastic, and his secretary booked me in two weeks for a phone conference. Disappointing. He then called me two hours later on his commute home to discuss not only my project, but also similar paintball hobbies we both shared.
2. What are you working on right now?
Give a BRIEF overview of your current projects. Never have only one concept you are currently developing. Be prepared with examples of different stages of development. Simply list them with an interesting information tidbit, and let them select which of them they find interesting. This is your initial barometer for your conversation to gauge their interest in the project you are about to pitch. Be passionate, engaging, and informative. Allow them to interject their thoughts and feed off their input. Utilize the power of suggestion. Never leave something with the that initial conversation for it may derail the reason you were brought in. Let each project run its course. Often web creators are bursting with concepts, and other such passions which comes of as an overanxious rabbit. Give them one thing to think about and move on.
Verbal Tip : Always have several irons in the fire. We are not seeking one hit wonders, rather a trained professional who will be able to provide us with a series of successful ventures. Be sure to explain briefly your project, and be prepared to discuss in depth. Do not answer this short question with a speech. Rather treat it as an elevator pitch.
Written Tip : Give them a two sentence synopsis of your project. If they are interested give them your one paragraph premise. Then stop. Do not provide direct information. Supply casting improvements, or the creative team behind it. This adds potential to your project while allowing their mind to wander on its possibilities.
3. What are you passionate about?
Understand and explain articulate a simple answer. It is important to do background research on the client‘s corporate vision to ensure that your passions fall within their interest or you may be wasting both of your time. If you are passionate to create family programming do not pitch to SPIKE TV. I encourage a themed approach to your answer. This is broad enough of an answer to engage them without being off topic. “Educating & Entertaining teens” or “Engaging & Equipping Gamers.” This lets them know you are on the same page.
4. What one thing are you best at?
Be Honest! This is not a trick question, but a sincere one. Often webseries creators must be a multitasking King, and as a result the overall quality suffers. Often we would like to pair up like minded professionals to produce a excellent product. Do not give a generic answer, be honest. Do not state what you WANT to be best at. Discuss your current strengths. Often enough we work on building/ or fixing our weaknesses which is not the reason we make money or attract work. No one hires you for your weakness. Rather your strengths. want them to either pick up our webseries or hire us. It is for our strengths. Be comfortable not cocky discussing these.
5. What are you willing to concede?
Be Inquisitive. This is a critical point in the conversation as it is a fundamental buying question. If you are unwilling to consider their terms the conversation is over, and you may have lost a potential client. I recommend asking in return, what are you willing to invest? This is not a tic for tac, but rather best executed earlier in the conversation. Not an opening questions, but if you are able to ask a few questions previously you should be able to tell where their price point is at.
6. Where do you think this will go?
Be Realistic. Contrary to popular belief this is NOT a “closing the deal” question. Remember to be realistic for your product, experience level, and even what the market will bear. Currently there is less then half a dozen mainstream successes of webseries, so set your sight reasonably. Give KPI (Key Performance Indicators) regarding what your estimates are for audiences your content can attract, as well as a most budget, finishing with a healthy ROI (Return on Investment) If you take this route you are answering all the essential questions your client is asking. Provide them with information to excite, and motivate them to use your studio or purchase your content.
7. How much will you sell it for?
I recommend offering a sliding scale for your services. This allows them to suggest where they see the most natural fit. For example, offer a “per-finished minute” rate or a episode rate with a bulk discount. Do not cloud the issues with extraneous detail. Give broad overtones to financial discussions. The market is currently treading lightly on engaging and thereby purchasing web series. There is no hard bargaining. Yet.
Tip : Consider your stage in your career. Perhaps you may not get the majority of monies you would like to see, but you are establishing yourself. You may be giving one idea away for less then you are willing to , but you must start somewhere. What are your future project?
Conclusion
Hopefully this list has encouraged you to either begin or continue your pursuit of webseries success. Perhaps you will be one of the select few independent webseries creators to profit from this recent market trend. It is a growing process with lots of adventures along the way. I remember my first few pitches were full of stressful excitement which resulted in some pretty memorable moments. Anyone have some great stories of great or horrible pitches?
Dear Corporate Bastards
It is best to begin by defining the intent or purpose of my cleverly coined title. I qualify “corporate” as those who are employed through a traditional distribution or network outlet who are in a position to sustain and strengthen creative independents. “Corporates” is something of a catchall phrase to create a caste or group. There are several more of these terms, but I don’t think I will justify any of them. Next, the seemingly hostile tone is to convey the frustration of these independents in communications with their corporate counterparts. Theses are vented frustrations from independent creators. I remember these frustrations, and do my bet not to do this to others. Pay it forward.
1. Respect : There is a certain amount of basic respect which is due to independents. Their courage to create content usually unfunded without secured distribution, and is deserving of the most basic of respect or courtesy. Often corporates assign a persons value directly to the quality or popularity of their project. Respect everyone, regardless. I remember the first year of Podcast & New Media Convention with the most colorful creatives I have ever met. Frankly, most were amateurs and very passionate, but not very talented or determined, and yet I respect them. You never know where you or they may be. Respect all.
2. Direction / Deliverables : Give independents a clear understanding of how you may utilize their talents if at all. It does not party any good to work under the assumption that there may be synergy or work together in the future if you KNOW there will be none. However if you do desire to see something different be specific. If there is a deadline or due date communicate that . Nothing worse to feel as if you failed a new corporate friend unintentionally.
3. Be Professional : Do your due diligence, and come prepared with any materials and even mental notes from any previous conversations. Chances are if you are meeting there were points of synergy and even some action steps that were to be made. Was that accomplished? Simply because you are busy does not justify it comes off as a disinterested suit, that may be wasting each others time.
4. Don’t Be Too Professional : Often corporates and independents differ not only in background and work flow, but also in personality. Do not come off as rigid or harsh. Don’t be that boss that you use to hate. Everyone wants to work with a professional, but not those few that feel the need to remind you that they are in control. No power plays, manipulations, or vague answers. Be simple, straightforward, and real.
5. Connect : Usually independent are looking to meaningfully connect with their corporate counterparts even if there is no business in it. Its as if the old High School “cliques” come into play. I have seen a few mixers that have done poorly due to the firm entrenchement of different cliques. Both sides of the aisle may learn to better network and connect if they stretched out of their comfort zone. Reach out, make a connection.
Conclusion : Understandably not all corporates are bastards. Most are excellent individuals, that I eventually am priveleged to call my friend. Even after a few rough starts. However, you may want to check yerself ever so often to ensure that you have not gradually become that which you fear, a corporate bastard.
Improve Your Artistic Health
We are most concerned with our physical health, as it happens to be the most obvious. When we are physically unhealthy we become prone to sickness to which we reply with vitamins, medicine, and rest. However, what may occur if you are artistically unhealthy? This may spell the sickness of your artistic passion and creativity, which may lead to eventual income’s demise. How do you fuel your artistic passions to maintain your vision and drive to lead your peers? First, you must approach the topic of your creative health as a whole, not entirely separate from the your physical/mental wellness. These are intertwined principles and can be best improved upon if approach as a whole.
Physical Health
Foods : Avoid eating heavy foods if you are going to be working at your desk for any longer duration of time. This will slow your metabolism, and can cause you to feel nauseous or gain weight.
Break : Take frequent breaks. (Or ELSE!) This is typically one of the most ignore concerns amongst professionals. We are proud of our long session in the editing bay, or at our desk creating the perfect pitch. Do not forget that you may be overlooking a crucial issue which is your craftsmanship integrity. Every profession has a standard and this standard is frequently compromised due to the simple fact of overworking yourself.
Rewards : Set short term goals while you are working, and you will find meeting these goals you will treat yourself. Feel free to give yourself an extended break.
Exercise : Simply because your work schedule or chosen profession does not incorporate manual labor does not mean you should live a sedentary life. Get out, and enjoy the outdoor. You may miss something. I am NOT saying join a gym and adhere to a strict physical workout regime. Find a hobby that can easily become physically beneficial. Biking with your significant other can be a excellent way to spend quality time with the one you love, and you get out of your small cubicle.
Mental Health
Read : Our minds are rigorously exercised in specific regions typically due to our jobs. I regularly read media blogs, write social commentaries, etc. However I rarely read a cook book, or philosophy anymore which were at one time some of my most prized moments. I highly recommend reading multiple formats of literature primarily that which has nothing to do with your field of interest. Read everything from short stories, novels, articles, essays, anything out of the ordinary.
Relationships : Perhaps this goes without saying, but many digital artists are typical alone. We have work loads, assignments, deadlines, and all sorts of responsibilities. Take some time to allow yourself room for other people. Do I have to remind you that its your life so…live a little?
Play : A friend once gave me the best advice, and that was to play with my niece. There is something so simplistic and fun about playing with a baby that makes you feel fresh again. Avoiding all adult entanglements and technological contraptions is excellent. I haven’t played a board game in months, and just recently I sat down with my girlfriends roommate to play scrabble. I forgot how good I was without spell check.
Visual Health
Environment : The environment you find yourself working in can have a direct impact upon your mental health. It can help or hinder you from artistic desires. Working within a cubicle, or looking at your office wall will be visually draining not to mention staring at a computer screen for hours on end. We computer geeks all know to take regular breaks, and I would encourage you to go outside, and take a look where you are at. One month my goal was to watch every sunset. It wasn’t romantic. It was a chore. One that helped very much so, and I find myself repeating it regularly.
Challenge : We often have a very limited visible spectrum. We live, work, and play within the confines of a view communities, and seldom have interaction outside of our secure bubbles. Go look at something you rarely do. Sit in the grass in your backyard for ten minutes. Walk barefoot to the mail. Challenge you visual spectrum. Easiest was is to visit the opening of art galleries, attend street performing artist.
Auditory Health
Silence : Stimulate your other senses by exposing your ears to an audio adventure you otherwise would not. Have you ever sat in silence? I find this very healing. I am not speaking of meditating, praying, or counting sheep. Simply sit still and listen to silence. It’s as if you are tuning your mental capabilities. You will also find how shocked your mind will become. Often we crave the commotion within our minds.
Classic Music : Don’t just listen to your favorite pop culture album. Rather take a few moments and relax while listening to classic music. Research indicates that this may not only be creatively appeasing, but also cause your work flow. There is a wide variety that is readily available, and you will be amazed out how sophisticated you are sounding when you retell others of your listening habits.
Spoken Word: However if classic music may not be your thing try spoken word poetry. I was first exposed to Bradly Hathaway several years ago, and it spurned me into a new passion, and has given me a degree of creative relief. I enjoy spoken word for its rhythmic poetry. I particularly love creative frenetic poetry that has a topic and a result, but very abstract in between. Its as if you were mentally painting a verbal picture.
Tactile Health
Connect on a fundamental or personal level by creating something with your hands. This may be some thing as simple as toothpick designs or clay. You can find any childrens art section of your local supermarket has a wide variety of fun, inexpensive things for you to play with.
Conclusion
Hopefully you will be able to take a few things from this list that may be able to improve your artistic health. I’m sure that I didn’t get every trick or tip to improve artistic health. Feel free to add to my list.
Fix Television in 2010
I love my television. I was one of the only children I knew who didn’t have a television until the age of 18! I don’t regret living without the influences and allure that come with the boob tube. It allowed me to develop free from outside influence, but now as a full grown adult I can confidently state that…I am addicted. As a matter of fact, one of my new years resolutions is to cut back. Sadly, television has suffered through so very much as of late considering the recent Writers Strike, and the impeding Screen Actors Strike we may be looking at another crisis in the entertainment industry. The question has quickly become can we save television? What will it take to fix television in 2009?
1. Niche Experience
I, personally, want to experience my entertainment. Television rarely offer us a personal amazing experience. Television has succeeded in entertaining us along longer genre themes. “Lost” intrigues us to the point of congregating to enjoy it. Sex in the City spoke so well to a select few women that nationwide parties sprung up. Give us more content to specifically to our lives that we find interesting. Simply “staying fresh” isn’t good enough anymore. “‘Big Bang Theory” works on many levels both geek and not geek alike.
2. Smarter Interaction Television
Television needs to connect with me more. Currently, there are shows that connect with millions of people regularly. “American Idol” a monolith to be reckon with, and is only now show signs of slightly slowing after nearly 8 seasons. “Dancing With the Stars.” “Americas got Talent” brought us the former cell phone salesman turned opera singer phenomena. However there are a few ugly ducklings who remembers “Hot or Not” with Lorezo Lamas? Or what about .
3. Create Cause Television
Television has to stand for something. In today’s intensely democratic lifestyle it is popular to be a neutral pundit. It is far to difficult to convey change for both sides of the spectrum at the same time. David E. Kelly has won many an Emmy with “Boston Legal” due to his engaging story lines, and shall we say, colorful characters. However, I am most appreciative by its closing few minutes which causes me to pause and consider my worldview. Granted Kelley is a bit heavy handing upon conservative, religious, or Republican views, but he at least tempers his assaults with a delicate balance with the sly exposure of the liberal, relativistic, Democratic underbelly. Stand for something, but make me pause and think. We need more cause television. Yes, we do need to be entertained, but I also want to be engaged or challenged. Even if it is in form of seemingly haphazard satire or political parody of “Family Guy.” Television has largely lost its soul, and I don’t mean its funky groove.
4. Reality Television
Reality television needs to inspire us. Understood, we all know reality television is not reality. Rather a heighten sense of stupidity. We have nearly seen it all. We have already explored the sexual gambit from the inception stereotypical of “Road Rules,” to the voyeuristic “Shot of Love,” and we are generally over it. Currently, America is far more fascinated with feel good content of “Extreme Home Makeover.” We would like to watch television that reminds us that there is still hope. I would go so far as to advocate further exploring inspirational sub-genre’s. “Little People, Big World” does well for itself, and very shortly we will find if Fox’s “Secret Millionaire” is able to perform. In today’s economic downturn we need to either escape or be inspired, not entertained by the awkward or ugly side of life.
5. Reconsider Talent
There is a disparaging amount of minorities within television. Previously, I was never bothered by this fact, but the moment we pulled “George Lopez” in favor Gieco “Caveman,” when we pulled the critically acclaimed “Wayne Brady” talk show for more “Ellen,” (I love you, Ellen) I simply have had enough. I am not crying out for more sexual diversity or orientation diversification mind you. We have quite enough of that. I believe that both the sexes are adequately represented. “Samantha Who” anyone? Having met Christina I am very proud of her work and current endurance through personal crisis. I’m done with the sexual orientation or assignment being the denouement. I’m still recovering from Ava Moore character of Famke Janssen in Nip/Tuck Season. Wow.
Believe me I appreciate the plight of man, but let me see more cultural diversity. I only see an Indian if they have awkward spirituality. Thank God for Tyler Perry! The man has done more with his limited talents then I have ever seen.
6. Commercials Less is More
Commercials were one of the largest deterrent of television viewing. Then came Tivo with its precious fast forward. Also a few friends over at Fox explained their “Remote Free TV” concept, and how it has performed well on key shows including “Fringe.” Commercials are limited to 30 seconds, and it is even announced by a Fringe bumper reminding viewers that they will be right back in 31 seconds. Fox is charging more for premiumcommerical spots, and therefor are running less. Gimmee more of this less stuff.
Conclusion
Never fear, telelvision has faired through even worse days then this. Even with a few daunting tasks on the horizon, including the upcoming Digital Transition, telelvision will continue to thrive. Curious, I wonder what other new forms or genres of telelvision we will see in coming years? Reality telelvision is rather new, perhaps we will have a new type. Any thoughts?
Fix Theaters In 2010 Part 2
Entertainment has gone through many changes throughout out the years. Radio, silent pictures, “talkies,” and eventually “movies” and their theater houses have been the center of our attentions for the past century. However, in today’s day and age with so many possibilities vying for our attention how will theaters keep us coming back for more? How will they stay socially relevant? The following is a continued looking into what I consider a few suggestions for theaters to not only survive, but thrive into today entertainment market.
8. Foster Arts
Cinematic chains are typically viewed as the only portion of entertainment which gives the least back artistically to a community. Time for a change. Local independent film festivals are an excellent way to boost attendance to the theater, and to grow local artistic interest, and can be very simple to put on. My local Cinemark has done an excellent job of pairing with the local colleges, unions, and schools to produce some of the best work in some time. Theaters should reach out to the community and make this a possibility.
9. Event Viewing
Currently, you are able to appreciate the Metropolitan Theater Opera on Cinemark screens for a limited time. This is an excellent idea as it bring in a completely different typically un-theater demograph. Although, it is a valiant first attempt it is far too small of a niche to merit any notable success. Bring “Phantom of the Opera,” to the big screen and I will be there. Hell, if you brought a few Disney shows, Newsies, to the stage I would bring my friends. If Thriller can get its own musical why can’t we see it in a theater?
10. Pre-Roll
Rather then spend time and effort on convincing me to have my next business meeting in your theater offer me other pre-roll entertainment. Only recent theaters began giving you “Behind the Scenes” access which the Army has been all to kind to sponsor. Give me some Pre-Roll entertainment that has something to do with the movie I am about to watch. I didn’t watch the specials, interviews, or extras that were on television regarding the movie I am about to watch, and even if they were I would gladly watch them again. I already gave you my money, now give me more value.
11. Previews
Film commercials have gotten almost formulaic. Lots of explosions, awkward comedic catchphrases, maybe a little skin here or there, and the unavoidable close up of the most bankable star. I’m not complaining entirely. I love to see who is in what, and even what I can expect, but I want to be intrigued as to the quality or storyline of the film. The Dark Knight was an excellent example. Their viral campaigns consisted of multiple websites from the perspective of its main characters, and how those characters might affect your life as an innocent Gothamite bystander, then advertisers got involved. You could have gotten a pizza delivered from Pizza Hut if you were clued into the Hahahatimes from the Joker.
12. Price
Going to the movies has gotten almost more expensive then putting gas in my car, and with so many less expensive ways to get my entertainment you must be competitive. Other methods are becoming popular and simple to use including Netflixs, etc. I would hope that theaters would offer incentives or discounts based upon your interaction with the film. For example, give the rabid fans of Star Wars, a dollar discount if they come in full face paint and costume. They will feel like a valued consumer, and return. Understandably they are coming anyways.
13. Smarter Audiences
Be a smart audience member. Make them earn your business. If you do not like a movie it is your right to walk out within the first 20 minutes and receive a full refund. Consider this something of a modern day “civil/film rights” sit in. Buy a ticket for a movie that you are protesting with a large group of people, walk out twenty minutes into it. This causes the refunds to appear on the books, and your dollars now have an impact. Not to mention the local theaters may stop carrying stupid movies that you do not appreicate.
14. Etiquette
I can not tell you how often an excellent film has been ruined by a damn enthusiastic texter, the over ambitious chatter box, and even the half naked raving minority child. The theaters have done a decent job of attempting to crack down on the frenetic texters with an additional reminder commercial break to STOP, but I think that they should go one step further. Provide a simple text at the beginning of the film offering the patrons the option of a manager stepping in for a minute or two and catch the annoyance in the act, and either escort them out or tell them to stop or kill them.
Conclusion
Essentially, theaters must reconsider how they operate their businesses. Everything from the inital experience to the audience etiquette during the movie must be taken into consideration. I, for one, am very excited to spend a Friday evening with my lady enjoying a blockbuster. Let’s see if we could get that expereince everytime.
Fix Theaters in 2010 Part 1
January, 1. Typically the day evokes a sense of new beginning, and resilience that can only be explained as inspiring. Winter is nearly over, we are a year older and hopefully wiser. Personally, it means that we leave the cineplexes for the joys of our couch for mid-season television is upon us. What? Can I be that fickle to leave theaters so easily? Yes. Aside from a few bright shinning cinematic starts there has been not only less and less to see, but even less to appreciate. Oh, dear! Whatever can be done? Pull up a chair.
1. Experience
Give me the experience of a lifetime! I loved the lights dimming, and the hush that falls over the crowd who have congregated together to worship at our sacred screen. Idolizing the gods, and goddesses that grace us with their presence! Now…not so much. Now…I have television, HBO, Showtime, Netflix, XBOX, Warcraft, and tons of other things to vie for my heart. The only way I will come back is if you give me the butterfly’s again. We want to rekindle the romance! Every time there is a mega blockbuster and we the freaks and geeks come out of the woodwork I shudder. Give me the escapism.
2. Projection Technology
Sadly, a majority of theaters are still utilizing the same film projection technology for the past twenty years, and are now paying the price. Digital Projection is finally finding its way in, thanks to a few giants like Lucas and Spielberg insisting, and putting their money where their mouths are. Even Marc Cuban is joining in. He claims his recently equipped 3-D theater chain will be “LSD for 2009.” I’ve met Mark. I like him. I’ll do LSD in 3-D with him.
3. Viewing Formats
New formats are currently a craze in Hollywood. May it be television scouting for a new animation, puppetry, and even these new formats are the the equivalent of comedic sitcoms of the early 90′s. Theaters are now upgrading to accommodate 3-D, and even a few films are coming out. Several years ago Robert Rodrigez tested the waters with “Spy Kids 3-D,” and on valentines you can treat your significant other to a “Bloody Valentine.” IMAX is now in the public eye due to “Dark Knight” incorporating IMAX format into the film. I still want to see it on that huge screen.
4. Feature Presentation
I remember watching “Honey I Shrunk The Kids,” and a short cartoon, “Tummy Trouble,” played beforehand featuring Roger Rabbit. I loved it, and was instantly curious to watch the other movie forget Rick Morranis. I had never seen Roger Rabbit, but just right then my little adolescent mind cried out for more of Bugs Bunny brain dead. Pixar delivers memorable shorts time and time again before their feature presentation which are always excellent. I even bought the Pixar Collection of all the shorts. Feel free to fill out my theater experience by giving me some more content.
5. Double Features
Ask anyone what was their favorite part of drive-in theaters? A close second to “scoring” you will find is the golden double feature. The films have already made their money, so why not secure a rather inexpensive viewing licenses, and see if you can make some money. If you were shrewd you would pair up a few of the storyline base movies. For example, I always make it a point to watch the preceding movie in a story, but never get a chance to. However if you charge me a couple bucks more, but I get to see Transformers I, before I watch the premiere of Transformers two I would be in heaven. Better yet, why not play a few episodes of the classic G.I. Joe, before I watch the huge blockbuster. I’d pay you a few dollars more.
6. Preview Trailers
Hollywood is gradually understanding that we all love our trailers. They are bombarding us well over a year before the movie even comes out, and if they do it right we all run home and blog it up. They are now giving us exclusive trailers to drool over before the movie begins, and even a few give us an extended version. Comic-Con has risen to meteoric heights in nerdom for Hollywood giving us a few exclusive scraps. Give me more. I’ll remember you.Give me 5 minutes of your great film, and it may compel me to actually go and see it. Don’t be stingy. I gave you almost $10. The least you can do is give me some great visual foreplay before getting down to the main event.
7. Unlock the Vault
Theaters will play some oldies but goodies at times, and I love it. Rather then just giving me Terminator 1 on the big screen, give me the entire trilogy, and ask me to pay $15. In today’s depressing economy and job market you will be surprised how much we will pay for some escapism. During the Great Depression moving pictures, and eventually the talkies established our current Hollywood hierarchy due to the mountains of monies their were able to grab. Unlock the vault, and some me some great classics. I never got to see Jaws on the big screen.
Fix Entertainment in 2010
The old year is hardly gone, and a new year is upon us. Our past has been filled with political unrest, a plummeting economy, and shocking celebrity deaths. As well as America’s historic national election, Olympic superstars, not to mention cheap gas, and sham-wow. But what, if anything, what does this mean for the entertainment industry as we enter 2009? Television, Films, Music, New Media, and even Distributors must adapt to be able to survive our trouble times. In the following series entitled “Fixing Entertainment” I will be taking a critical eye to these essential aspects of entertainment. I do not attempt to be abrasive, or judgmental. Rather my goal is to raise awareness in respective forums to cultivate conversation, and possibly true change.
Before we begin discussing the current state of our entertainment industry, I thought it best to recommend broad New Years Resolutions for all Entertainers out there to succeed early on this year. This is also the first part in a five part series.
Refocus
We must refocus ourselves fundamentally. During this difficult time we must refocus to survive. Ask yourself what can you change to better your personal life, your families, your career? Perhaps this would mean to refocus your finances to save a little to eventually be able to accomplish smaller more fulfilling creative projects. Maybe it is to refocus you mind and creative energies by spending more time on yourself. Whatever it may be you will only be able to refocus your life if you specifically take the time and look closer. Take the opportunity as the new year begins.
I must learn to refocus myself into what I consider my theme for this year: Building Bridges. I am committed to networking successfully online, in person, both personally and professionally. To accomplish my goals I must refocus on my principles of connecting persons. Another of my goals is to be able to speak more frequently. To this end I have sought out other speakers who encourage and critique me. I must refocus my eye upon the prize which I will soon attain.
What have you decided to refocus on in this upcoming year? What do you strive to accomplish?
Reorganize
Once we have refocus ourselves it is time to move into action and reorganize our priorities. There is little good to refocus our time and energies if we do not actively seek out to improve these areas, and to prune back those areas we either need to modify or do without all together. Often shortly after the New Year our passion for change or improvement fades, and we find ourselves very unorganized. Take simple steps initially to begin the reorganization process. Perhaps you must disassociate yourself with time wasters found in certain relationships, hobbies, or luxuries. Reorganizing yourself also means establishing positive replacements to support your new decisions or lifestyles.
I have reorganized my life to better reach and impact my friends, colleagues, and clients through my business website, and this blog. Also I have taken more steps to structure my online prescense more professionally. Also to reorganize my priorities to achieve public speaking success I have begun to read and interact more, thereby spending less time watching television or going out with friends.
What steps will you take to reorganize your life? What are you willing to sacrifice to achieve your goals?
Remember
Now that I find myself successfully refocusing and reorganizing myself, I must now remember who I am, and what I will attain. Stocking the fires of your inspiration will encourage you to continue growing in your personal or professional life. Never forget your roots, your origins, or who helped you get even this far. Be thankful for the ground you have been able to cover, and even thank them for the influence they have had on your life. Start the year with a direction, and a group of friends or associates who are like minded in reminding you who you are and where you have come from. This will establish a sound foundation for your future success as it rapidly approaches.
I am very nostalgic. My past experiences and memories are never too far away. I mount them on the wall in pictures or surround myself with the very people who have been instrumental for my success. However, I am challenging myself to remember who I was before even my adulthood. Remembering, my childlike joy at learning new things, with making new friends. Often work can strangle the memories of happier times, and steal the joy of making new memories. I am working on finding myself. Or rather my tinier self.
Ask yourself who or what causes you to remember who you are, and where you are from. Are you surrounding yourself with these milestone or testaments to past victories or future successes? Or are you sitting down waiting for life to improve for you?
Conclusion
This New Year will most likely bring about some frightening changes in our lives, and in our communities. Let us strive to do what is our personal responsiblities to be apart of the solution, and not tearn one another down with envy or needless squabbles. This New Year will bring its own set of troubles and challenges. Let us not add ourselves to that list. Rather build each other up, and encourage each other beyond our aspiratoins. Yes, we can ladies and gentleman. We are the gatekeepers of our destiny. The presidents of our profession. Yes, we can.




